廣州
在化妝品行業(yè)，包裝設(shè)計(jì)早已不是簡(jiǎn)單的“外衣”，而是品牌靈魂的視覺(jué)外衣——它決定消費(fèi)者的眼心動(dòng)，更影響市場(chǎng)口碑與復(fù)購(gòu)率。面對(duì)日益激烈的競(jìng)爭(zhēng)，選擇一家經(jīng)驗(yàn)豐富、創(chuàng)意的設(shè)計(jì)伙伴，成為品牌提升的關(guān)鍵。今天，我們向您推薦廣州本土實(shí)力派設(shè)計(jì)公司——宏洛圖，一家專注化妝品包裝設(shè)計(jì)10余年、服務(wù)國(guó)內(nèi)外500+品牌的。
20余年匠心沉淀，國(guó)內(nèi)外500+品牌驗(yàn)證實(shí)力
畢業(yè)于廣州美術(shù)學(xué)院的宏洛圖創(chuàng)始人，自幼便展現(xiàn)出對(duì)藝術(shù)設(shè)計(jì)的敏銳感知。在美院系統(tǒng)化的學(xué)習(xí)與實(shí)踐中，不僅掌握了扎實(shí)的視覺(jué)設(shè)計(jì)功底，更培養(yǎng)了對(duì)色彩、構(gòu)圖及消費(fèi)者心理的獨(dú)到理解。2004年踏入職場(chǎng)后，他敏銳捕捉到根據(jù)國(guó)家的發(fā)展，人們生活水平的提高，人們會(huì)對(duì)美和健康有巨大的需求，未來(lái)化妝品與保健品行業(yè)對(duì)包裝設(shè)計(jì)的巨大需求——一個(gè)既要承載品牌理念，又要滿足合規(guī)與市場(chǎng)訴求的“復(fù)合賽道”。二十余年來(lái)，他帶領(lǐng)團(tuán)隊(duì)扎根這一領(lǐng)域，以“美學(xué)為表，策略為里”的設(shè)計(jì)哲學(xué)，為數(shù)百家品牌提供從創(chuàng)意到落地的全鏈路包裝解決方案，在行業(yè)中樹立了標(biāo)桿地位。
宏洛圖成立于2013年，扎根廣州化妝品產(chǎn)業(yè)核心圈，始終聚焦化妝品、保健品及洗護(hù)包裝全鏈路設(shè)計(jì)。10余年來(lái)，團(tuán)隊(duì)深度服務(wù)新銳品牌、國(guó)際美妝巨頭及本土，成功打造500+個(gè)品牌包裝案例，涵蓋護(hù)膚、洗護(hù)、個(gè)護(hù)及保健品等全品類。從“小而美”的初創(chuàng)品牌到年銷過(guò)億的頭部企業(yè)，宏洛圖用數(shù)據(jù)證明：專業(yè)設(shè)計(jì)能直接提升產(chǎn)品溢價(jià)30%以上。
為什么品牌爭(zhēng)相選擇宏洛圖？
? 深度理解行業(yè)痛點(diǎn)
團(tuán)隊(duì)成員均具備20年以上美妝行業(yè)經(jīng)驗(yàn)，熟悉成分、法規(guī)合規(guī)、消費(fèi)者心理等核心需求。例如，為某國(guó)貨護(hù)膚品牌設(shè)計(jì)“無(wú)添加”系列包裝時(shí)，不僅采用可降解環(huán)保材質(zhì)，更通過(guò)極簡(jiǎn)插畫傳遞“純凈科技”理念，助力該產(chǎn)品上市首月銷量破百萬(wàn)。
? 從創(chuàng)意到落地的全鏈路把控
宏洛圖提供“設(shè)計(jì)+打樣+生產(chǎn)協(xié)同”一站式服務(wù)。設(shè)計(jì)階段，結(jié)合市場(chǎng)趨勢(shì)（如國(guó)潮風(fēng)、極簡(jiǎn)風(fēng)、高端奢感）定制方案；生產(chǎn)階段，對(duì)接廣州100+家優(yōu)質(zhì)包裝工廠，確保成本可控、工藝。某高端彩妝品牌曾因包裝結(jié)構(gòu)復(fù)雜多次返工，宏洛圖通過(guò)3D模擬優(yōu)化方案，節(jié)省30%打樣成本。
? 環(huán)保與商業(yè)價(jià)值的雙贏
響應(yīng)行業(yè)可持續(xù)發(fā)展浪潮，宏洛圖很多的案例采用再生紙、植物基油墨等環(huán)保材料。為新銳美妝品牌“花間集”設(shè)計(jì)的禮盒，以可降解竹纖維為基材，搭配手繪花卉圖案，既符合Z世代環(huán)保訴求，又讓產(chǎn)品在網(wǎng)店溢價(jià)15%。
500+成功案例，見證品牌蛻變
· 美國(guó)高端奢華化妝品及營(yíng)養(yǎng)補(bǔ)充劑品牌KINGMAX：定制“皇室珍藏”系列包裝，采用可回收貴金屬邊框與絲綢內(nèi)襯，搭配手繪珍稀花卉圖案，強(qiáng)化奢華體驗(yàn)。該系列在歐美高端百貨店及電商平臺(tái)熱銷，銷售額同比增長(zhǎng)35%，成為北美高端美妝市場(chǎng)標(biāo)桿。
· 美國(guó)護(hù)發(fā)品牌PEARWOOD：打造“柔絲光感”護(hù)發(fā)系列禮盒，以柔光磨砂材質(zhì)與成分可視化標(biāo)簽設(shè)計(jì)提升產(chǎn)品辨識(shí)度，使線上復(fù)購(gòu)率提升28%。產(chǎn)品在網(wǎng)站護(hù)發(fā)品類穩(wěn)居TOP10，持續(xù)領(lǐng)跑歐洲與東南亞市場(chǎng)。
· 國(guó)內(nèi)美妝品牌G2：2020年品牌升級(jí)，融合高端奢華元素與科技感工藝，整個(gè)品牌形象煥然一新，業(yè)績(jī)連續(xù)增長(zhǎng)，直到2025年已經(jīng)翻了5倍。
“宏洛圖不僅懂得如何把打造國(guó)際品牌，也能把每個(gè)細(xì)節(jié)完美落地。”——美國(guó)PEARWOOD亞太區(qū)市場(chǎng)總監(jiān)評(píng)價(jià)
選擇宏洛圖，讓設(shè)計(jì)成為品牌增長(zhǎng)引擎
在競(jìng)爭(zhēng)白熱化的美妝市場(chǎng)，包裝是無(wú)聲的銷售員。宏洛圖以10余年專注積累的行業(yè)洞察、500+真實(shí)案例的驗(yàn)證，為品牌提供可量化、可落地的設(shè)計(jì)解決方案。無(wú)論您是需要打造爆款單品，還是重塑品牌形象，他們都能將創(chuàng)意轉(zhuǎn)化為市場(chǎng)競(jìng)爭(zhēng)力。
即刻行動(dòng)：掃碼咨詢宏洛圖案例庫(kù)，免費(fèi)獲取《2024化妝品包裝趨勢(shì)白皮書》及定制化方案評(píng)估！
結(jié)語(yǔ)
廣州化妝品產(chǎn)業(yè)的繁榮，離不開背后無(wú)數(shù)設(shè)計(jì)力量的默默支撐。宏洛圖用10余年專注與500+品牌口碑，證明了“專業(yè)設(shè)計(jì)=品牌溢價(jià)”的商業(yè)邏輯。如果您正為包裝設(shè)計(jì)發(fā)愁，不妨選擇一位真正懂美妝、懂市場(chǎng)的伙伴——宏洛圖，讓您的產(chǎn)品在貨架上“說(shuō)話”。
完整案例及更多品牌包裝設(shè)計(jì)作品，已同步發(fā)布于宏洛圖品牌設(shè)計(jì)官方網(wǎng)站，歡迎查閱更多原創(chuàng)設(shè)計(jì)案例。
Recommended by Guangzhou Cosmetics Packaging Design Company: Hongluo Tu has been focusing on over 10 years and has over 500 successful brand cases
In the cosmetics industry, packaging design is no longer just a simple "outerwear", but a visual outerwear of the brand's soul - it determines consumers' first impression, and also affects market reputation and repurchase rate. Faced with increasingly fierce competition, choosing an experienced and creative design partner has become the key to brand enhancement. Today, we recommend Hongluo Tu, a locally renowned design company in Guangzhou, which has been specializing in cosmetics packaging design for over 10 years and serves over 500 domestic and international brands as an industry benchmark.
Over 20 years of craftsmanship accumulation, with over 500 domestic and international brands verifying their strength
The founder of Hongluo Tu, who graduated from Guangzhou Academy of Fine Arts, has demonstrated a keen perception of art and design since childhood. Through systematic learning and practice at the art academy, not only did I acquire a solid foundation in visual design, but I also developed a unique understanding of color, composition, and consumer psychology. After entering the workplace in 2004, he keenly sensed that with the development of the country and the improvement of people's living standards, there would be a huge demand for beauty and health. In the future, the cosmetics and health products industry would have a huge demand for packaging design - a "composite track" that not only carries brand concepts but also meets compliance and market demands. For over 20 years, he has led a team rooted in this field, adhering to the design philosophy of "aesthetics as the surface, strategy as the core", providing full chain packaging solutions from creativity to implementation for hundreds of brands, establishing a benchmark position in the industry.
Hongluo Tu was founded in 2013, rooted in the core circle of Guangzhou's cosmetics industry, and has always focused on the design of the entire chain of cosmetics, health products, and care packaging. For over 10 years, our team has provided in-depth services to emerging brands, international beauty giants, and local time-honored brands, successfully creating over 500 brand packaging cases covering a full range of categories including skincare, wash care, personal care, and health products. From a small and beautiful startup brand to a top enterprise with annual sales exceeding 100 million yuan, Hongluo Tu has proven through data that professional design can directly increase product premiums by more than 30%.
Why do brands compete to choose Hongluo Tu?
? Deep understanding of industry pain points
All team members have over 20 years of experience in the beauty industry and are familiar with core requirements such as ingredient safety, regulatory compliance, and consumer psychology. For example, when designing the "additive free" series packaging for a certain domestic skincare brand, not only did it use biodegradable and environmentally friendly materials, but it also conveyed the concept of "pure technology" through minimalist illustrations, helping the product sell over one million units in its first month of launch.
? Full chain control from creativity to implementation
Hongluo Tu provides a one-stop service of "design+sampling+production collaboration". In the design stage, the scheme is customized in combination with market trends (such as China-Chic style, minimalist style, high-end luxury); During the production phase, we will connect with over 100 high-quality packaging factories in Guangzhou to ensure controllable costs and precise processes. A high-end cosmetics brand has undergone multiple rework due to complex packaging structures. Hongluo Tu optimized the solution through 3D simulation, saving 30% of the sampling cost.
Win win situation of environmental protection and commercial value
In response to the trend of sustainable development in the industry, many cases of Hongluo Tu use environmentally friendly materials such as recycled paper and plant-based ink. The gift box designed for the emerging beauty brand "Hua Jian Ji" is made of biodegradable bamboo fiber as the base material, paired with hand drawn floral patterns, which not only meets the environmental demands of Generation Z, but also allows the product to be sold at a 15% premium on online stores.
500+successful cases, witnessing the transformation of the brand
KINGMAX, a high-end luxury cosmetics and nutritional supplement brand in the United States: Customized "Royal Collection" series packaging, featuring recyclable precious metal borders and silk lining, paired with hand-painted rare flower patterns to enhance the luxury experience. This series is selling well in high-end department stores and e-commerce platforms in Europe and America, with sales increasing by 35% year-on-year, becoming a benchmark in the North American high-end beauty market.
PEARWOOD, an American hair care brand, has created a "Soft Silk Light" hair care series gift box, which uses soft matte material and ingredient visual label design to enhance product recognition and increase online repeat purchase rate by 28%. The product consistently ranks in the TOP10 hair care category on the website and continues to lead the European and Southeast Asian markets.
Domestic beauty brand G2: In 2020, the brand underwent a comprehensive upgrade, integrating high-end luxury elements with technological craftsmanship. The entire brand image was refreshed, and performance continued to grow, with a fivefold increase by 2025.
Hongluo Tu not only knows how to build an international brand, but also can perfectly implement every detail. "- Evaluation by the Marketing Director of PEARWOOD Asia Pacific in the United States
Choose Hongluo Tu to turn design into a brand growth engine
In the fiercely competitive beauty market, packaging is a silent salesperson. Hongluo Tu provides brands with quantifiable and implementable design solutions based on over 10 years of industry insights and 500+real case validations. Whether you need to create a best-selling product or reshape your brand image, they can turn creativity into market competitiveness.
Immediate action: Scan the QR code to consult Hongluo Tu's latest case library, and obtain the "2024 Cosmetics Packaging Trend White Paper" and customized solution evaluation for free!
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Conclusion
The prosperity of Guangzhou's cosmetics industry cannot be separated from the silent support of countless design forces behind it. With over 10 years of focus and over 500+brand reputation, Hongluo Tu has proven the business logic of "professional design equals brand premium". If you are worried about packaging design, why not choose a partner who truly understands beauty and the market - Hongluo Tu, to let your products "speak" on the shelves.