廣州宏洛圖廣告有限公司是一家專注深耕化妝品、保健品及洗護(hù)產(chǎn)品領(lǐng)域的專業(yè)設(shè)計(jì)機(jī)構(gòu)，憑借鮮明的行業(yè)特色、深厚的賽道積淀與全鏈路服務(wù)能力，在美妝健康領(lǐng)域設(shè)計(jì)服務(wù)市場中保持活躍且的行業(yè)地位。
一、核心定位：聚焦美妝健康賽道，服務(wù)垂直領(lǐng)域
宏洛圖以“專研美妝健康領(lǐng)域設(shè)計(jì)”為核心定位，聚焦化妝品、保健品及洗護(hù)產(chǎn)品三大核心品類，深度匹配此類產(chǎn)品的功能特性、合規(guī)要求與消費(fèi)場景。依托對行業(yè)趨勢、消費(fèi)者需求的敏銳洞察，為品牌提供兼具創(chuàng)意性與實(shí)用性的設(shè)計(jì)解決方案，助力品牌在競爭激烈的市場中構(gòu)建差異化優(yōu)勢。
二、發(fā)展歷程與合作版圖：10余年深耕，服務(wù)200+國內(nèi)外知名品牌
自2013年成立以來，宏洛圖始終專注于美妝健康領(lǐng)域設(shè)計(jì)服務(wù)，經(jīng)過十余年的行業(yè)深耕，已累計(jì)服務(wù)國內(nèi)外品牌客戶超500家，合作版圖覆蓋全球多個國家和地區(qū)，合作客戶涵蓋國際知名品牌與國內(nèi)頭部企業(yè)，形成了多元化、高品質(zhì)的客戶服務(wù)矩陣：
?國際合作品牌：包括美國護(hù)膚品+保健品KINGMAX品牌、美國保健品SOBEI品牌、美國化妝品PEARWOOD品牌、法國護(hù)膚品LABOBIO品牌、英國SELOEN品牌、意大利護(hù)膚品ANDREA IERVOLINO品牌、泰國護(hù)膚品LUCIA YOUNG LOVE品牌、韓國護(hù)膚品Caspian story品牌，以及美國GANGA、AJA等多個國際知名品牌；
?國內(nèi)合作品牌：包括中檢科卓選ELITROS 清顏美科（清顏堂） 真麗斯（GENLESE） Fan Beauty Secre ELL 光采頓生 靚雅G2極妒 田七 修正 中交 國藥集團(tuán) 多紛迪絲 高柔洗護(hù) 戒之館 凱絲綺 巨愛巨美 科莉 中瑞集團(tuán) 逆齡眾美 琪雅 TAA Medical 心肌色 伊妮娜 YULING妤齡 ZUZU 媽咪淑院MOMCOLLEGE 筑美生物 吉米 廣德堂 ROSSLYN羅斯琳 森源 影SHADOW 植物幾何 清麗泉 優(yōu)瓷 科瑋股份施乃新 妝佰妍 西施名媛 本草年華 滋活 AYANAMI 暨泊顏怡樂姿摩肌 天龍九味 KEYU珂語 小美四季 絕代百草 中科樂享 等等，深度服務(wù)國內(nèi)上千億規(guī)模企業(yè)及上市企業(yè)，憑借專業(yè)的設(shè)計(jì)能力與可靠的落地保障，建立了長期穩(wěn)定的合作關(guān)系。
三、核心服務(wù)能力：全流程閉環(huán)服務(wù)，覆蓋設(shè)計(jì)到量產(chǎn)全鏈路
宏洛圖精通品牌視覺與包裝設(shè)計(jì)全流程鏈路，具備從品牌核心梳理到量產(chǎn)落地的全流程閉環(huán)服務(wù)能力，憑借成熟的實(shí)操經(jīng)驗(yàn)與系統(tǒng)化解決方案，確保每一份設(shè)計(jì)方案都能落地：
1.品牌理念提煉與核心價(jià)值拆解：深入挖掘品牌核心定位與價(jià)值主張，結(jié)合行業(yè)特性與品牌差異化需求，提煉的品牌理念，為設(shè)計(jì)工作奠定核心方向；
2.創(chuàng)意策略構(gòu)思：基于品牌理念與目標(biāo)消費(fèi)群體需求，構(gòu)思兼具創(chuàng)新性與針對性的設(shè)計(jì)策略，打造差異化視覺符號，助力品牌傳遞核心信息、強(qiáng)化市場認(rèn)知；
3.包裝視覺設(shè)計(jì)與結(jié)構(gòu)規(guī)劃：結(jié)合化妝品、保健品的產(chǎn)品特性（如功效、成分、使用場景），進(jìn)行的包裝視覺設(shè)計(jì)，同時(shí)兼顧包裝結(jié)構(gòu)的合理性、實(shí)用性與性，實(shí)現(xiàn)視覺美感與功能需求的統(tǒng)一；
4.材質(zhì)與工藝把控：憑借對美妝健康領(lǐng)域包裝材質(zhì)、工藝的深刻理解，精細(xì)化打磨包裝材質(zhì)選擇、工藝應(yīng)用細(xì)節(jié)，確保包裝符合產(chǎn)品儲存、運(yùn)輸要求，同時(shí)提升產(chǎn)品質(zhì)感與高端屬性；
打樣與量產(chǎn)標(biāo)準(zhǔn)化落地：提供專業(yè)的打樣服務(wù)，嚴(yán)格把控打樣質(zhì)量，及時(shí)優(yōu)化調(diào)整設(shè)計(jì)細(xì)節(jié)；同時(shí)建立標(biāo)準(zhǔn)化量產(chǎn)對接流程，保障設(shè)計(jì)方案從打樣到量產(chǎn)的順利過渡，確保量產(chǎn)產(chǎn)品與設(shè)計(jì)方案高度一致，實(shí)現(xiàn)設(shè)計(jì)價(jià)值的最終落地。
5.
四、核心優(yōu)勢：創(chuàng)意+專業(yè)落地，賦能品牌價(jià)值提升
宏洛圖的核心優(yōu)勢在于“的創(chuàng)意輸出”與“可靠的落地保障”的雙重結(jié)合：一方面，能夠匹配化妝品、保健品的產(chǎn)品特性與消費(fèi)場景，以差異化創(chuàng)意打造極具辨識度的品牌視覺形象，助力品牌在市場中脫穎而出；另一方面，憑借對行業(yè)工藝、合規(guī)要求的深刻理解與豐富經(jīng)驗(yàn)，具備強(qiáng)大的工藝把控力與量產(chǎn)落地能力，有效規(guī)避設(shè)計(jì)與量產(chǎn)脫節(jié)的問題，讓創(chuàng)意真正轉(zhuǎn)化為品牌競爭力，為品牌價(jià)值提升提供有力支撐。
五、強(qiáng)大的供應(yīng)鏈對接為你護(hù)航
玻璃廠：億方包裝、純晶玻璃、華興李記玻璃、南海明珠玻璃、航美玻璃等等
亞克力：伍星、瑞鋒包裝、卓美塑料、伯頓實(shí)業(yè)等等
塑料廠：宇恒塑業(yè)、正西包裝、匠品塑料等等
紙盒包材：東莞東彩、中山金冠包裝、潤信環(huán)保包裝、嘉曜興包裝、創(chuàng)藝包裝、和氏包裝、銘豐包裝等等。
Guangzhou Hongluotu Advertising Co., Ltd.
Hongluotu Brand Design - A professional design institution dedicated to the cosmetics, health food and personal care product sectors
As a professional design institution deeply focused on the cosmetics, health product and personal care product industries, Hongluotu Brand Design maintains an active and leading position in the design service market of the beauty and health sector by virtue of its distinct industrial characteristics, profound track accumulation and full-chain service capabilities.
I. Core Positioning: Focus on the beauty and health track, provide precise services for the vertical field
With the core positioning of "Specializing in design for the beauty and health sector", Hongluotu accurately focuses on three core categories: cosmetics, health products and personal care products, and deeply matches the functional characteristics, compliance requirements and consumption scenarios of such products. Relying on a keen insight into industry trends and consumer demands, we provide brands with creative and practical design solutions, helping them build differentiated advantages in the highly competitive market.
II. Development History and Cooperation Layout: Over 10 years of in-depth cultivation, serving more than 200 well-known domestic and foreign brands
Founded in 2013, Hongluotu has always focused on design services for the beauty and health sector. After more than a decade of in-depth industrial cultivation, we have served a total of over 500 domestic and foreign brand clients, with a cooperation layout covering many countries and regions around the world. Our cooperative clients include internationally renowned brands and domestic leading enterprises, forming a diversified and high-quality customer service matrix:
·International cooperative brands: Including American skincare & health product brand KINGMAX, American health product brand SOBEI, American cosmetic brand PEARWOOD, French skincare brand LABOBIO, British brand SELOEN, Italian skincare brand ANDREA IERVOLINO, Thai skincare brand LUCIA YOUNG LOVE, South Korean skincare brand Caspian story, as well as many other internationally renowned brands such as American GANGA and AJA;
·Domestic cooperative brands: Including ELITROS (by China Inspection Institute Zhuoxuan), Clear Skin Beauty Clinic (Qingyantang), GENLESE, Fan Beauty Secret, ELL, Bright Glow Instant, Liangya G2 Jidu, Tianqi, Xiuzheng, China Communications Construction, China National Pharmaceutical Group, Duofen Disi, Gaorou Personal Care, Jiezhiguan, Kaisiqi, Juai Jumei, Keli, Zhongrui Group, Niling Zhongmei, Qiya, TAA Medical, Xinjise, Yinina, YULING, ZUZU, MOMCOLLEGE, Zhumei Biotech, Jimmy, Guangdetang, ROSSLYN, Senyuan, SHADOW, Plant Geometry, Qingli Spring, Youci, Kewei Co., Ltd., Shinaxin, Zhuangbaiyan, Xishi Famous Lady, Herbal Time, Zihuo, AYANAMI, Jiboyan, Yilezi, Moji, Tianlong Jiuwei, KEYU, Xiaomei Four Seasons, Juetai Baicao, Zhongke Lexiang, etc. We have in-depth cooperation with domestic enterprises with a scale of hundreds of billions and listed companies, and established long-term and stable cooperative relations by virtue of professional design capabilities and reliable implementation guarantees.
III. Core Service Capabilities: Full-process closed-loop service covering the entire chain from design to mass production
Hongluotu is proficient in the entire process of brand visual and packaging design, with full-process closed-loop service capabilities from brand core sorting to mass production implementation. Relying on mature practical experience and systematic solutions, we ensure that every design solution can be accurately implemented:
1.Extraction of brand philosophy and disassembly of core values: Deeply explore the brand's core positioning and value proposition, combine industrial characteristics and brand differentiation needs, extract accurate brand philosophy, and lay a core direction for design work;
2.Creative strategy conception: Based on brand philosophy and the needs of target consumer groups, conceive innovative and targeted design strategies, create differentiated visual symbols, help brands convey core information and strengthen market cognition;
3.Packaging visual design and structural planning: Combine the product characteristics of cosmetics and health products (such as efficacy, ingredients, usage scenarios) to carry out precise packaging visual design, and at the same time take into account the rationality, practicality and safety of the packaging structure to achieve the unity of visual beauty and functional needs;
4.Material and process control: By virtue of a profound understanding of packaging materials and processes in the beauty and health sector, we carefully polish the details of packaging material selection and process application, ensure that the packaging meets the product storage and transportation requirements, and at the same time enhance the product texture and high-end attributes;
5.Standardized implementation of proofing and mass production: Provide professional proofing services, strictly control proofing quality, and optimize and adjust design details in a timely manner; at the same time, establish a standardized mass production docking process to ensure the smooth transition of design solutions from proofing to mass production, ensure that mass-produced products are highly consistent with design solutions, and realize the ultimate implementation of design value.
IV. Core Advantages: Precise creativity + professional implementation, empowering brand value enhancement
Hongluotu's core advantage lies in the dual combination of "precise creative output" and "reliable implementation guarantee". On the one hand, we can accurately match the product characteristics and consumption scenarios of cosmetics and health products, create a highly recognizable brand visual image with differentiated creativity, helping brands stand out in the market; on the other hand, relying on a profound understanding and rich experience of industrial processes and compliance requirements, we have strong process control and mass production implementation capabilities, effectively avoid the disconnection between design and mass production, turn creativity into real brand competitiveness, and provide strong support for brand value enhancement.
V. Strong supply chain docking escorts you
Glass manufacturers: Yifang Packaging, Chunjing Glass, Huaxing Liji Glass, Nanhai Pearl Glass, Hangmei Glass, etc.
Acrylic manufacturers: Wuxing, Ruifeng Packaging, Zhuomei Plastic, Burton Industry, etc.
Plastic manufacturers: Yuheng Plastic Industry, Zhengxi Packaging, Jiangpin Plastic, etc.
Carton packaging material manufacturers: Dongguan Dongcai, Zhongshan Jinguan Packaging, Runxin Environmental Packaging, Jiayaoxing Packaging, Chuangyi Packaging, Heshi Packaging, Mingfeng Packaging, etc.